Practical and Helpful Tips: Options

Considerations for Pharmaceutical Branding

A greater number of pharmaceutical companies now understand how and why brands are important and powerful. So how must companies brand their products in order to stay ahead of the competition? A good name is a good start. A great name increases the brand’s value and a poor one can cause disaster for he product.

Hence, marketing teams are now spending a bigger amount of resources just to get the name of their pharmaceutical product right. For instance, some people find the Cordran tape price expensive without insurance, but it remains a popular product partly due to its well-chosen name. However, naming a drug or medicine is not similar to naming an electronic consumer product. The necessary processes are different. In any case, should the product be sold globally, the name must be easy to translate.

Logo design is the second most important aspect of pharmaceutical branding. The logo should be in line with the target market when it comes to font and colors. A good pharmaceutical logo design can make a huge impact on the consumers.
Let’s look at Cordran tape (flurandrenolide) for instance. Its logo is very simple yet memorable. Hence, whatever the Cordran tape price, it is still very popular.

Packaging comes third on our list of top branding considerations. The packaging, like the brand name, should also be attractive. The point is to attract attention and interest in the product.

Branding also has a psychological side to it. In fact, you may surmise from your day-to-day experiences that branding is actually essentially psychological. For example, if a pill is too big and looks difficult to swallow, a dark-colored coating will make it look smaller and thus easier to handle. If you have observed, medicines with high toxicity levels are never colored red because according to studies, “hot” colors leave a subliminal message of threat. The appearance of any kind of drug or medicine may not impact other factors such as the price of the product, but it can affect user experience. Peopel can have different views of the Cordran tape price, but one thing remains – the brand is popular and successful.

Pharmaceutical branding considerably depends on marketing and promotional materials too. Pediatric pharmaceutical products must have bright-colored cut outs and packaging to make them attractive to children.

Pharmaceutical companies are not new to branding logo design – truth is, they have been doing it for a long time. They have been distributing free samples to doctors, along with free notepads, pens, etc. All of these are promotional products bearing the name of the pharmaceutical company. The Cordran tape price translates to nothing for the doctors who receive free samples, which only reinforces promotion for the product.

Pharmaceutical branding exists even way beyond all these. Now, they have added the Internet to their formula. As part of their practice, some doctors now have websites of their own. Even if the doctor doesn’t often use a site, they recognize it is there for future reference or if a patient asks a question that he or she couldn’t answer. Patients are often concerned about pricing, so for example, if they wanted to know the Cordran tape price, they may not find it right on the doctor’s website. However, the site can bring them to another site in which the prices of pharmaceutical products are featured.