Lessons Learned About Lawyers
The Main Factors of Concern in a Law Firm Website.
The law firms have not been left behind in the use of internet to further their course. Most of these law firms use their websites to market themselves. Website assists in converting the visitors to clients. How a website appear plays a major role in allowing it to achieve its main purpose. The other factor that affects the performance of a website is the use of the latest plugins. The conversion rate is directly proportional to the money earned by the law firm. Several ways can be used by the law firms to make their website to be more productive.
Law firms are made of different types. Examples are the commercial law firms, and the firms that deal with the personal injuries. The metrics to be monitored to assure an optimum functioning website are the same irrespective of the type of the law firm. The identification of the important metrics is essential in helping a law firm to reach their set goals. This will allow the law firm to compete effectively with the other firms. There are three metrics that should be monitored closely by the law firms. The three most important metrics are discussed below.
The number of visitors on a website is the first factor. This should always be done on a monthly basis. This number is largely affected by the appearance of the website. There are certain factors that affect the number of visitors to a law firm website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. Whenever there is a drop or a rise in the number of the visitors, the cause must be established. The marketing platform responsible for bringing most visitors should be identified. Search engines and social media sites can be the source.
The second metric is the bounce rate. Some visitors do not stay on a website for a substantial period. The visitors with the habit of only clicking on a single page on the website are responsible for the increase in the bounce rates. Pressing a back button on the browser, typing a different URL into a browser, and closing the tab or browser window are some of the activities that contribute to the high bounce rates. It is therefore important to determine the cause of this trend. The analysis of this factors requires one to reduce the bounce rates every month.
Finally, the conversion rate is the other metrics to be monitored. Conversion rate is the number of visitors converted into clients. Potential clients are the visitors who call or email the firm, those who fill the inquiry form and also those that download the free report or white paper.